Brighten. Tone. Restore.
Keep your blonde, gray, or highlighted hair looking salon-fresh with LOMA Violet Shampoo. This highly pigmented blue-violet shampoo gently cleanses while helping neutralize unwanted yellow and brassy tones without compromising moisture. We love recommending it to blondes, silver-haired guests, and anyone with highlights who wants brighter, cooler color while maintaining healthy, hydrated hair.
Best For
Blonde hair
Gray hair
Silver hair
Highlighted hair
Balayage
Bleached hair
Color-treated hair
Why We Love It
Neutralizes yellow and brassy tones
Brightens blonde and gray hair
Highly pigmented formula
Sulfate-, gluten-, soy-, and paraben-free
Helps strengthen chemically treated hair
Vegan and cruelty-free
Botanical Blend
Blue-Violet Pigments – Help neutralize unwanted warmth while enhancing blonde and gray tones.
Creatine – Helps rebuild the internal tensile strength of the hair, especially color-treated, foiled, and bleached hair.
Hydrolyzed Quinoa Protein – Rich in amino acids that help repair the cuticle while improving moisture and shine.
Organic Aloe Vera (Aloemoist Complex) – Delivers soothing hydration to both the hair and scalp.
Organic Lavender Extract – Helps calm and nourish while providing antioxidant benefits.
Organic Olive Oil – Adds softness and nourishment.
Hydrolyzed Baobab Protein – Helps strengthen and improve elasticity.
Vitamin E (Tocopherol) – Provides antioxidant protection while supporting healthy-looking hair.
Prana Tip
For a brighter, cooler blonde, leave the shampoo on for 2–5 minutes before rinsing. If your hair is especially porous, start with a shorter processing time and adjust as needed.
How To Use
Massage into wet hair, lather, and leave on for 2–5 minutes depending on your desired toning effect. Rinse thoroughly and follow with LOMA Violet Conditioner.
Brighten. Tone. Restore.
Keep your blonde, gray, or highlighted hair looking salon-fresh with LOMA Violet Shampoo. This highly pigmented blue-violet shampoo gently cleanses while helping neutralize unwanted yellow and brassy tones without compromising moisture. We love recommending it to blondes, silver-haired guests, and anyone with highlights who wants brighter, cooler color while maintaining healthy, hydrated hair.
Best For
Blonde hair
Gray hair
Silver hair
Highlighted hair
Balayage
Bleached hair
Color-treated hair
Why We Love It
Neutralizes yellow and brassy tones
Brightens blonde and gray hair
Highly pigmented formula
Sulfate-, gluten-, soy-, and paraben-free
Helps strengthen chemically treated hair
Vegan and cruelty-free
Botanical Blend
Blue-Violet Pigments – Help neutralize unwanted warmth while enhancing blonde and gray tones.
Creatine – Helps rebuild the internal tensile strength of the hair, especially color-treated, foiled, and bleached hair.
Hydrolyzed Quinoa Protein – Rich in amino acids that help repair the cuticle while improving moisture and shine.
Organic Aloe Vera (Aloemoist Complex) – Delivers soothing hydration to both the hair and scalp.
Organic Lavender Extract – Helps calm and nourish while providing antioxidant benefits.
Organic Olive Oil – Adds softness and nourishment.
Hydrolyzed Baobab Protein – Helps strengthen and improve elasticity.
Vitamin E (Tocopherol) – Provides antioxidant protection while supporting healthy-looking hair.
Prana Tip
For a brighter, cooler blonde, leave the shampoo on for 2–5 minutes before rinsing. If your hair is especially porous, start with a shorter processing time and adjust as needed.
How To Use
Massage into wet hair, lather, and leave on for 2–5 minutes depending on your desired toning effect. Rinse thoroughly and follow with LOMA Violet Conditioner.