Softness. Shine. Everyday luxury.
Healthy hair starts with the right foundation. OI Shampoo gently cleanses while leaving hair incredibly soft, silky, and full of shine. We love recommending it to guests looking for an everyday shampoo that delivers salon-quality results while helping improve manageability and protect against environmental stress. Hair feels lightweight, nourished, and beautifully radiant after every wash.
Best For
All hair types
Dry hair
Dull hair
Frizz-prone hair
Color-treated hair
Daily use
Why We Love It
Gently cleanses without stripping moisture
Leaves hair soft and silky
Enhances shine and smoothness
Improves manageability
Helps reduce frizz
Sulfate-free and vegan
Featured Ingredients
Roucou Oil – Rich in beta-carotene and antioxidants that help protect hair while boosting softness and shine.
Apricot Kernel Oil – Helps nourish and soften the hair fiber.
Conditioning Agents – Improve smoothness and manageability.
Antioxidant Complex – Helps defend against environmental stress.
Gentle Cleansing Surfactants – Cleanse while maintaining the hair's natural moisture balance.
Prana Tip
This is one of our favorite shampoos for almost anyone looking to simplify their routine while achieving healthy, luxurious-looking hair.
How To Use
Massage into wet hair and scalp. Rinse thoroughly and repeat if needed. Follow with OI Conditioner.
Softness. Shine. Everyday luxury.
Healthy hair starts with the right foundation. OI Shampoo gently cleanses while leaving hair incredibly soft, silky, and full of shine. We love recommending it to guests looking for an everyday shampoo that delivers salon-quality results while helping improve manageability and protect against environmental stress. Hair feels lightweight, nourished, and beautifully radiant after every wash.
Best For
All hair types
Dry hair
Dull hair
Frizz-prone hair
Color-treated hair
Daily use
Why We Love It
Gently cleanses without stripping moisture
Leaves hair soft and silky
Enhances shine and smoothness
Improves manageability
Helps reduce frizz
Sulfate-free and vegan
Featured Ingredients
Roucou Oil – Rich in beta-carotene and antioxidants that help protect hair while boosting softness and shine.
Apricot Kernel Oil – Helps nourish and soften the hair fiber.
Conditioning Agents – Improve smoothness and manageability.
Antioxidant Complex – Helps defend against environmental stress.
Gentle Cleansing Surfactants – Cleanse while maintaining the hair's natural moisture balance.
Prana Tip
This is one of our favorite shampoos for almost anyone looking to simplify their routine while achieving healthy, luxurious-looking hair.
How To Use
Massage into wet hair and scalp. Rinse thoroughly and repeat if needed. Follow with OI Conditioner.